A word used by a search engine in its search for relevant Web pages is called Keyword. It is the most important requirement of SEO. They are the tags and an important element in all web pages. Keyword tags are one of the best ways of optimizing the number of visitors on your site.
A good web page should contain the information that people are looking for. So, while developing the content of any web page it’s really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important catch words.
Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best words to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.
They should be included in the content. When included in it, one point that should be kept in mind that is not using them otherwise it will create a negative impression on the crawler. Once this happens it will not traverse our website. So it is better to keep the density optimum.
SEO techniques today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content. Once the greatest keyword opportunities are identified, they can be targeted with on page and link building services.